AG International Consulting

5 facts about what the customer pay attention in during online shopping

In order to sell the product or service quickly and efficiently, you need to put yourself in consumer’s shoes and find out why you buy this product. In this article we will use and look at things from the user's eyes.

1. Target audience

According to today's trends, it is important to find the right product for the target segment. For example, one of the consumers wants to buy a shirt, he will use an electronic site to search the product. Knowing this type of things, helps us to understand where and how to communicate with our customers. Getting people to your product pages is your number one priority today. Consumers don’t care about you, they care about the product you’re selling. With loyalty at an all-time low, it’s obvious that a strategy that requires a linear journey will no longer work. Marketing needs to realize that the content that needs to be front and centre is the product content itself.

2. Influence of Fashion Trends on Customers

The good news for the fashion industry is that when people comes to purchasing certain products, they tend to pay much attention to current trends. According to the "McKinsey" survey, about 30% of new online users search for clothing and shoes the first. Products that you see during online shopping do not distinguish between walk to the mall. E-commerce and Commerce work is much more effective. Just look at people's MacBooks in coffee shop. Do you think that this does not underline the fashion ? It’s also worth noting that 85% of product searches begin either on Amazon or Google. Therefore, search, both organic and paid, is a vital investment to make to ensure that consumers are able to find you. After solving this issue, you can create the product offering form, based on your own experience. With a staggering 43% of purchases being influenced by personalized recommendations or promotions and 75% of consumers preferring to be marketed to with personal messaging, it’s essential that you have a plan once they do land on one of your product pages.

3. People Want What They Pay For

The customer wants the product which is shown in the picture exactly. If the product does not coincide with the user's expectations, consumer will feel deceptive. However, one of the advantages of online sales is the ability to return the product. Return to product is the last barrier for the user during the time of shopping. After crossing this barrier, the hangover and threat are reduced. The return of the product is also an important issue. Based on the statistical data, the product returns from 15 to 40 percent, which is roughly 400 billion dollars.There are many reasons behind the return of the product. It may be wrong size, visual, color, length, etc. That being said, while there is no way to eliminate returns, accurate product descriptions and realistic portrayals would surely go a long way in reducing the number of returns, therefore saving you and your customer the headache of the return procedure and upping your chances of retaining your customer.

4. Easy way to influence

Users like to take decisions independently, but this does not mean that they want to go shopping alone! Instead of hearing directly from you, though, they want to buy proven items. Influencers in some form are part of the customer journey 84% of the time.People buy things  based on what other people think that this is trendy. But how can them understand what is fashionable? They look famous people or their respective personalities.  journalism and TV advertisements may have moved from the inside of the social network but this does not indicate that they are not an important part of the fashion industry. Besides authoritative people, they are also influenced by the industry of fashion.

5. Price sensitive segment

The good news for consumers is that the first, the stores sell the products very quickly which is placed on the shelves. This new trend, called fast fashion, allows consumers to maintain the trendy style and buy clothes in low price.The apparel industry’s market size is expected to top $1.65 trillion in 2020, up from $1.05 trillion in 2011. The fashion industry will not grow faster if we focus on only the high segment. Fast fashion has made it feasible for people to buy outfits for any occasion and in many cases have no plans of wearing it twice. Which means the circle will continue on and on for many consumers on the fashion buyer’s journey.You are already introduce with the main features that can help you manage the processes correctly.

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