AG International Consulting

2019 business content strategy Artificial intelligence

Technology is evolving at a very rapid rate and as marketers or business owners, this means that you constantly need to be aware of the latest changes, developments and be prepared for change at any minute. And it’s not just technology that keeps changing, but so do your audience’s preferences.

When it comes to content marketing, it’s essential to stay on top of these things if you’re going to make a real impact with your content and get results.

So what should your 2019 business content strategy look like?

That said, it’s important to understand that a content strategy is not just an editorial calendar that you plan a few weeks or a month in advance. Rather, it’s a documented strategy that involves:

EXAMPLE: 2019-year content Marketing Strategy.

What exactly is Artificial Intelligence?(AI)

Artificial intelligence is an area of computer science that emphasizes the creation of intelligent machines that work and react like humans. Some of the activities computers with artificial intelligence are designed for include:

Speech recognition

Learning

Planning

Problem solving

For example, such a machine would be a self-driving car: a car that doesn’t need any humans to operate it in order to safely drive itself. Or, a computer that can play chess with you and take on-the-spot decisions as needed. In other words, AI permits machines to learn from data and use that knowledge to perform human-like tasks. AI has also already started to make an impact on marketing, from AI content curation to chatbots – but how exactly is it (and will it be) impacting content marketing?

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