The best video campaigns don’t just sell a product or service – they tell a story and create a lasting impression on the audience. When brainstorming your content, think about what you want your potential customers to feel. Your target audience should relate to your ad and understand how and why your brand can add value to their life. When done right, the art of storytelling through video can be an absolute game-changer.
Photos on Facebook and Instagram are one thing, but now more than ever your customers want to see products in action. They want to know what it will be like to have something in their home or with them in day-to-day life, which is why using video to demo your product is so powerful. This medium also allows you to explore the product in greater detail, showing off intricate features that would be hard to explain otherwise.
At the end of the day, video gives your audience a powerful visualization of what you’re offering, something that stock-standard photos and words on a screen can’t match up to. Video content is a great way to bring these happy customers to the forefront and telling their stories and testimonials for your greater audience to see. After all, people love seeing proof that the product they're interested in buying actually works for people just like them. When your customers finish watching a video, they should feel like they got something in return for their time. Many people don’t like to read blogs or web pages about products, which is why a video can come in handy to convert those customers who want to learn more in the easiest way possible. Video is a great way to allow your audience to experience and explore your product or service in more detail. This is especially handy for those times when what your selling simply cannot be properly explained via content on a webpage.
2019 is the year to experiment with your marketing strategy and appeal to your audience in new and innovative ways. Remember that every business is different, and therefore you need to find the approach that works for you. With these tips, however, you are well on your way to developing a great video campaign that sets you apart from the pakc.